Kenya is one of the most promising countries in Africa when it comes to tech investment, and for good reason. The country has been experiencing a steady rise in internet penetration and mobile phone usage, with over 43 million active mobile subscriptions as of 2021, and an internet penetration rate of approximately 43%. These numbers present a massive opportunity for tech companies to expand their operations and make a significant impact in Kenya.
Apart from the large market potential, Kenya is also home to a rapidly growing middle class, which presents an opportunity for tech companies to introduce innovative products and services. The country has a favorable business environment, with a friendly tax regime and a relatively stable political climate. Additionally, Kenya is home to numerous tech hubs, incubators, and accelerators, providing a supportive ecosystem for tech companies.
Tech Market Entry can help tech companies to tap into this exciting market by providing bespoke market entry solutions tailored to their specific needs. From conducting market research to developing a go-to-market strategy, and providing local representation, Tech Market Entry can assist tech companies to scale and thrive in Kenya’s tech scene. Our extensive experience and expertise in the Kenyan market can help ensure a smooth and successful market entry.
